Funds Raised for our upcoming movies

Ruff Ryders Ride or Die: $0
Last Stand of the Moores: $0

As a fellow Ruff Ryder, it is refreshing that Tariq hasn't lost his roots. He asked my chapter to be in his upcoming movie, Ruff Ryders Ride or Die...that's what I am talking 'bout!

~ Rob White

Never knew what motorcycle chapters were about, now I see, it's a brotherhood and sisterhood. I can respect that

~ Blake Thomas

I'm excited to have a role in the production of the upcoming Ruff Ryders movie. I've always been a fan of their record label, it'll be awesome to watch Ruff Ryders come alive on the big screen!

~ Julio Sandoval

Ruff Ryders Ride or Die is going to be epic! I have the pleasure of working alongside Ruff Ryders legends, and industry professionals like world renowned casting director Mike Fenton!

~ Charli Clemons

Let our retailers know your financing thoughts

Tariq Alexander Gears Up for Ruff Ryders Ride or Die


Amped and pumped, Tariq Alexander, CEO of The System Within (TSW) and President of Ruff Ryders Films follows a very precise workout regime in order to stay motivated for his upcoming feature role in the movie Ruff Ryders Ride or Die. Tariq has a daily workout agenda. This consist of cardio, weights, and low carbs. His health conscious lifestyle keeps him focused on his acting, and of course, writing. If working out is on Tariq’s hectic schedule, he can’t leave home without his Beats by Dr. Dre.

Read More

Virtual Hollywood 3D Callbacks

Ruff Ryders Ride or Die

Tariq Alexander, CEO of The System Within (TSW) and President of Ruff Ryders Films has two upcoming movies Ruff Ryders Ride or Die and The Last Stand of the Moors. He is hosting a global open casting call. How can you have a global casting call? At tswmall.com, of course!

Alexander wasn’t kidding around when he said he intended on merging gaming with entertainment. He along with actor/director Hawthorne James and casting director Mike Fenton are reviewing all reels, portfolios, and audition videos submit on tswmall.com. They are looking for talent in front and behind the camera. The callbacks will be held in 3D. Let that sink in...

Read More

John Paul DeJoria meets with Tariq Alexander

Paul Mitchell

John Paul DeJoria is the brains behind The Patrón Spirits Company; his Patrón Social Club threw its 32nd annual Miami International Film Festival (MIFF) on March 6th and its mission to connect audience with cultural understanding, and instill artistic evolution and excellence through film. MIFF brings the best cinema to Miami giving it a platform to house talent in front of and behind the camera. The MIFF is recognized for its high quality of programming and presentations from critics, filmmakers, and the industry.

John Paul makes an effort to only mingle with the best of the best when it comes to the industry, so it only makes sense that he would pair up with Tariq Alexander. It would be natural to find him on tswmall’s Pl...

Read More

Foot to Chest – TSW Says Demo CD’s are Obsolete

Ruff Ryders Films

Oh no! Hurry! Foot to chest, foot to chest! Hurry! Of course, my keys are being stupid…quick open the door…

“Hello, ma’am. I am an artist and I wanted to know if you would like to support an independent artist by buying my demo.”

What You Say:

I’m sorry I don’t have any money on me, but good luck in your endeavors!

What You Should of Said:

Read More


“Legendary Casting Director Mike Fenton discusses the world of Theatrical Casting, and talks about his experiences casting some of the most famous movies in history.”


The System Within (TSW) has one question: why not learn how to effectively cast your movies from a casting director? This seven part series video dives into the stories and secrets behind casting from theatrical to film from world renown casting director Mike Fenton.

When Mike Fenton’s name comes up, immediately you think of E.T. or Back to the Future. Fenton is responsible for over half of all movies in Hollywood -over 250 productions- and has over 35 years of experience in the industry.

Read More

Interview – Hawthorne James partners up with Tariq Alexander


Hawthorne James. Esteemed actor and director and phenomenal colleague of Tariq Alexander. A man that when he walks down the streets of New York City you can hear people scream with delight, “It’s him, it’s him!” Are they talking about the bus driver in Speed, Big Red or The Stick Up Kids? People all over the world, of all ages know Hawthorne James. Do you?

This Chi town native has graced such films as The Color Purple, Othello, and Se7en, but Big Red…I mean, Hawthorne James is most famous for his role in The Five Heartbeats. Well, lucky, lucky me, I  was honored with an exclusive interview with THE Hawthorne James!!

DCH: I’m going to get this out of the way, are you married?
Hawthorne James: 
(Hearty laugh) No I am not. I take that back, I am married to the arts!

DCH: What about kids?
No, no kids.

Read More

Tariq Alexander, CEO of TSW


Does everything Tariq Alexander, CEO of TSW {The System Within},  touches turn to gold? This was the question I asked myself after an exclusive sit down interview I recently had with him. I was honored because he does an excellent job of staying under the radar. This New York native was in our backyard, in the heart of Atlanta.

This well known bachelor is actually married to a few upcoming projects. His baby, tswmall, is a 3D virtual world that combines Entertainment, Gaming, and e Commerce. You create an avatar that has your features and characteristics. You can explore the mall and all its amenities; like shopping in the virtual stores, or the amphitheater where you and your friends can watch your favorite artist LIVE or attend concerts followed by a Q&A session hosted by the featured artist. But what really puts tswmall above the rest is the fact that it gives the  artists and entertainers as members the ability to push themselves creatively on a revolutionary level. A musician can put on a LIVE performance and make money. Music engineers can sell their beats. Actors can invite all the big time casting directors to look at their own audition tape. Painters can sell their artwork. The entertainment industry is changing and Tariq Alexander wants to give entertainers a virtual platform and the power to change their world. The interesting part is that it’s absolutely free to join which is causing quite a buzz.

Read More

Mike Fenton Joins Tariq Alexander over at tswmall

Mike Fenton during The Academy of Motion Picture Arts And Sciences 30th Anniversary Screening of "Chinatown" at The Academy of Motion Picture Arts And Sciences in Beverly Hills, California, United States. (Photo by Victor Spinelli/WireImage)

Mike Fenton is a world-renowned casting director with over 35 years of excellence under his belt. He attended the University of Southern California Law School, but graduated with a bachelor’s degree in film. Right out of school, he landed a job in the mailroom of Music Corporation of America (MCA), where he worked his way from the bottom up to agent trainee. He polished his skills and went to work for Ashley-Famous as a talent agent.

Mr. Fenton left Ashley-Famous to work for Paramount Pictures Corporation as a casting director. In addition, He also became the Associate Producer of “I Spy”, the television series...

Read More

Let our retailers know your financing thoughts